Video Tips & Tricks for Social Media Managers

Video has been a trend on social media for the past few years, and that trend is forecasted to continue in 2018. On a recent episode of Buffer’s podcast “The Science of Social Media,” the hosts stated “85% of businesses would like to create more video content in 2018.” Whether or not you have a strong background in video, you should start (or continue) to use video as a strategy to reach a larger social media audience.

Even if you are a novice to video, there are several programs out there to spice up your videos that will can fit in any budget. Here are a few of my favorites. I use these platforms on a weekly basis, and I am not a trained videographer.

Powtoon

For cartoon videos to explain complex items, I have found Powtoon to be the best option.

  • Huge library of different backgrounds, animated characters, animated and still props, songs and music.
  • Ability to upload voiceover
  • Variety of different download options
  • Ability create videos in square, vertical and general 16:9 format.
  • Currently not available in app format

Tip: Use Powtoon to create animation to break up a talking head

Example: https://goo.gl/TefBrS

Animoto

For easy, square videos, Animoto is a great tool!

  • Combine photos, text and video to make simple and modern looking videos and slideshows
  • Large library of music
  • Ability to create in square or 16:9 format
  • Has an app

Tip: Songs are automatically added to the videos so if you plan on having a voiceover or people talking make sure to use the song “The Silence” (not to be confused with villains from Doctor Who).

Example: https://goo.gl/dKkPb4

Adobe Spark Post

Video does better than still images on Facebook, but sometimes you just need to animate a still image to give it that extra uh.. spark. Enter Spark Post and have your still image get a higher reach with just a tiny bit of animation.

  • Spark Post offers a variety of sizes
  • Provides templates
  • Has an app

Tip: The templates are beautiful, but be patient as some of the designs are not the most flexible.

Example:  https://goo.gl/8XGRFc

Most of these programs have free versions to try or have fairly inexpensive subscriptions. You can also mix and match them. For example, I used a combination of Powtoon, Animoto and iMovie to create a quick video update on a trail project – https://goo.gl/rpUDJN. Don’t be scared to play with them and try them out. If I can do it – you can too. Enjoy!

Jennifer Snyder

I run the social media for the Town of Queen Creek. I’m a happy wife, mom to an adorable little girl and large labradoodle, Sun Devil, and a bit of a nerd.

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