Video Tips & Tricks for Social Media Managers

Video has been a trend on social media for the past few years, and that trend is forecasted to continue in 2018. On a recent episode of Buffer’s podcast “The Science of Social Media,” the hosts stated “85% of businesses would like to create more video content in 2018.” Whether or not you have a strong background in video, you should start (or continue) to use video as a strategy to reach a larger social media audience.

Even if you are a novice to video, there are several programs out there to spice up your videos that will can fit in any budget. Here are a few of my favorites. I use these platforms on a weekly basis, and I am not a trained videographer.


For cartoon videos to explain complex items, I have found Powtoon to be the best option.

  • Huge library of different backgrounds, animated characters, animated and still props, songs and music.
  • Ability to upload voiceover
  • Variety of different download options
  • Ability create videos in square, vertical and general 16:9 format.
  • Currently not available in app format

Tip: Use Powtoon to create animation to break up a talking head



For easy, square videos, Animoto is a great tool!

  • Combine photos, text and video to make simple and modern looking videos and slideshows
  • Large library of music
  • Ability to create in square or 16:9 format
  • Has an app

Tip: Songs are automatically added to the videos so if you plan on having a voiceover or people talking make sure to use the song “The Silence” (not to be confused with villains from Doctor Who).


Adobe Spark Post

Video does better than still images on Facebook, but sometimes you just need to animate a still image to give it that extra uh.. spark. Enter Spark Post and have your still image get a higher reach with just a tiny bit of animation.

  • Spark Post offers a variety of sizes
  • Provides templates
  • Has an app

Tip: The templates are beautiful, but be patient as some of the designs are not the most flexible.


Most of these programs have free versions to try or have fairly inexpensive subscriptions. You can also mix and match them. For example, I used a combination of Powtoon, Animoto and iMovie to create a quick video update on a trail project – Don’t be scared to play with them and try them out. If I can do it – you can too. Enjoy!

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