For the first time in recent years Citizen Engagement has been included in the top 10 priorities for digital leaders across county governments in the United States. This trend shined throughout the results of the 2016 Digital Counties Survey, as 21 of the 55 counties recognized for their digital initiatives highlighted their use of social media for citizen engagement.
An effective social media policy protects your agency while encouraging employee advocacy through: transparency, education, and empowerment. First, your social media policy must be transparent, clearly laying out the acceptable use of social media for agency business as well as how personal social media accounts are affected. After the rules of engagement have been established, … Read more