Newsjacking in #SocialGov

Breaking news – the most challenging news to cover for a journalist, and possibly the most challenging news to handle for a government agency. In a world where news not only breaks fast, it breaks often, agencies can find themselves scrambling to stay above the fray and disseminate accurate information in a timely manner. And … Read more

10 Must-Haves for an Effective Government Social Media Policy

An effective social media policy protects your agency while encouraging employee advocacy through: transparency, education, and empowerment. First, your social media policy must be transparent, clearly laying out the acceptable use of social media for agency business as well as how personal social media accounts are affected. After the rules of engagement have been established, … Read more

Study: Two-Way Twitter Engagement Boosts Followers

Are you working to justify a new social media position in your department? With ever-tightening budgets, this can be a nearly-insurmountable task. And though many so-called social media “experts” laud the benefits of a two-way communication strategy, there’s remarkably little quantifiable evidence out there that agencies can use to justify a new position or spending … Read more

GSMO Expands Membership to Federal, Military and Education

The Government Social Media Organization (GSMO) is expanding regular membership to include social media managers in Federal government, military and education. Staff from these agencies could previously have an “associate” membership. Although GSMO will continue to primarily be local and state government in the U.S., we recognize the tremendous value in collaboration and lessons learned … Read more

Spotlight on Social Media in the 2016 Digital Counties Survey

For the first time in recent years Citizen Engagement has been included in the top 10 priorities for digital leaders across county governments in the United States. This trend shined throughout the results of the 2016 Digital Counties Survey, as 21 of the 55 counties recognized for their digital initiatives highlighted their use of social media for citizen engagement. 

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