Are you using Facebook Live on your government’s Facebook page? If not, you’re missing out on a prime opportunity to engage with many of your followers. Facebook continues to push live video out to more users than a typical post would reach. Likes, comments, and shares are typically higher for live video as well.
Consider using Facebook Live for:
- Press conferences
- Severe weather
- Emergency situations
- City events
- New building tours
- Interviews with city officials
With most of the suggestions above, local governments have the opportunity to not only control the message, but become their own news outlets to a degree. Facebook Live will help grow your page. More importantly, your citizens will thank you for it.