Facebook Live Continues to Impress

Are you using Facebook Live on your government’s Facebook page? If not, you’re missing out on a prime opportunity to engage with many of your followers. Facebook continues to push live video out to more users than a typical post would reach. Likes, comments, and shares are typically higher for live video as well.

Consider using Facebook Live for:

  • Press conferences
  • Severe weather
  • Emergency situations
  • City events
  • New building tours
  • Interviews with city officials

With most of the suggestions above, local governments have the opportunity to not only control the message, but become their own news outlets to a degree. Facebook Live will help grow your page. More importantly, your citizens will thank you for it.

2 thoughts on “Facebook Live Continues to Impress”

  1. I am all for transparency but…
    I and (more importantly) my City Manager are nervous about using the live feature for very much because it is live, and there is not a chance for editing later. I have used it to record Parks and Recreation’s Picnic in the Park concert, and would find it appropriate for other similar content, but do not find it appealing to use for things like interviews with officials. I think they would find it nerve racking as well. Others thoughts on that?

    Reply
  2. I think it depends on how your city or county chooses to communicate. Here, we put managers and directors in front of the media instead of a “spokesperson.” Because of that, a number of employees have done live interviews with the media. They’ve become very comfortable doing it.

    There should certainly be thought into who someone interviews on FB Live if a local government decides to use it for that purpose. You should make sure they are comfortable and you should also script out the questions and talk through the responses before the interview. Practice it a few times too.

    Reply

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