Zach is a graduate of Stanford University (B.A., American Studies, 1997) and the Naval Postgraduate School (M.A., Security Studies – Homeland Security and Defense, 2016). His master’s thesis, “Becoming More Than a Digital Bullhorn: Two-Way Engagement on Twitter for Law Enforcement,” is a detailed case study analysis that shows the quantifiable benefit to two-way engagement on social media. Follow him on Twitter: @zpPAPD.
Captain Zach Perron is the Public Affairs Manager for the Palo Alto (CA) Police Department. He is the General Vice Chair of the Public Information Officers Section of the International Association of Chiefs of Police. He is a member of the US. Department of Homeland Security’s Virtual Social Media Working Group. Zach was a 2014 visiting fellow at IACP in Alexandria, Virginia, where he worked on national-level initiatives in their Center for Social Media. He speaks regularly at conferences on the topics of social media engagement and public affairs, and has authored articles in national publications (including The Police Chief and Law Officer) on those topics as well.